NOURISHING COLOR: Designed to help protect relaxed & natural hair while coloring, this conditioner is infused with 3 fruit oils—shea, avocado & olive—to provide intense nourishment from root to tip.

SHINY & SILKY: This permanent non-drip hair color with up to 100% gray coverage helps protect colored hair from breakage & leaves hair shiny & silky with luxurious, rich color lasts for up to 8 weeks.

VIBRANT & CONDITIONING HAIR COLOR: We make an array of hair color products from temporary to permanent & fade resistant dyes to reviving colors, with shampoo-in, spray & conditioning color options.

UNIQUE LOOKS: We help people of color celebrate unique looks & styles with an array of treatments, colors & styling products for all hair types: curly, wavy, natural, relaxed, transitioning & more.

SOFTSHEEN-CARSON: For over 110 years we have provided beauty to all consumers of African descent with our innovative, tailor-made, superior products & services specially designed for their needs.

Missing your hair color Salon appointment: Trust Fade Resist hair dye for 8 weeks of vibrant color and gray coverage right at home